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Takeshi Moriguchi · Study

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Takeshi Moriguchi

4 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0003-1498-7339

h-index2

i101

Citations19

Works here4

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25

Most cited in this library

Going it alone or together: the role of space between products on consumer perceptions of price promotions2020 · 10 citations
Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making2025 · 9 citations
"Preference Reversal: Analysis by Construal Level Theory that incorporates Discounting" (in Japanese)2015 · 0 citations
PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY2014 · 0 citations

Works

4 shown

Connotative Congruency Effect Between Instrumental Timbre and Visual Design Features on Consumer Decision‐Making

Psychology and Marketing·2025·4 authors·Open access

9citations

Going it alone or together: the role of space between products on consumer perceptions of price promotions

International Journal of Advertising·2020·4 authors

10citations

"Preference Reversal: Analysis by Construal Level Theory that incorporates Discounting" (in Japanese)

RePEc: Research Papers in Economics·2015·3 authors·preprint

0citations

PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Global marketing conference proceeding·2014·3 authors·other

0citations