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Eva Pieringer · Study

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Eva Pieringer

1 works· latest 2022· 1 institutionscluster: provisional

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Agency problems in solution selling: How customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing2022 · 15 citations

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Agency problems in solution selling: How customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing

Industrial Marketing Management·2022·2 authors

15citations