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Troy William Heffernan · Study

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Troy William Heffernan

18 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0003-4558-7709

h-index17

i1018

Citations1,400

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Most cited in this library

Service quality in postgraduate education2008 · 245 citations
The changing importance of affective trust and cognitive trust across the relationship lifecycle: A study of business-to-business relationships2014 · 183 citations
Cultural differences, learning styles and transnational education2010 · 166 citations
Relationship marketing2008 · 112 citations
In search of “the vibe”: Creating effective international education partnerships2005 · 105 citations

Works

18 shown

Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review

Journal of Macromarketing·2023·4 authors·review·Open access

35citations

Global Citizenship and Cross-Cultural Competency: Student and Expert Understandings of Internationalization Terminology

Journal of Studies in International Education·2018·4 authors·Open access

38citations

Transnational higher education

International Journal of Educational Management·2018·3 authors

69citations

International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

Journal of Marketing for HIGHER EDUCATION·2017·3 authors·Open access

30citations

Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms

Journal of Strategic Marketing·2017·3 authors

12citations

The changing importance of affective trust and cognitive trust across the relationship lifecycle: A study of business-to-business relationships

Industrial Marketing Management·2014·3 authors

183citations

Trust formation at the growth stage of a business‐to‐business relationship

Qualitative Market Research An International Journal·2013·3 authors

36citations

Older shopper types from store image factors

Journal of Retailing and Consumer Services·2013·4 authors·Open access

24citations

Understanding the older shopper: A behavioural typology

Journal of Retailing and Consumer Services·2012·5 authors

55citations

Cultural differences, learning styles and transnational education

Journal of Higher Education Policy and Management·2010·4 authors

166citations

Service quality in postgraduate education

Quality Assurance in Education·2008·3 authors

245citations

Relationship marketing

International Journal of Bank Marketing·2008·4 authors

112citations

The soccer club-sponsor relationship: identifying the critical variables for success

International Journal of Sports Marketing and Sponsorship·2007·3 authors

24citations

Interpersonal liking in lender‐customer relationships in the Australian banking sector

International Journal of Bank Marketing·2006·2 authors

60citations

In search of “the vibe”: Creating effective international education partnerships

Higher Education·2005·2 authors

105citations

Social regard: a link between waiting for service and service outcomes

International Journal of Hospitality Management·2005·2 authors

40citations

Trust formation in cross‐cultural business‐to‐business relationships

Qualitative Market Research An International Journal·2004·1 author

86citations

Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators

Journal of Marketing Education·2003·3 authors

80citations