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Calvin P. Duncan · Study

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Calvin P. Duncan

6 works· latest 1990· 2 institutionscluster: provisional

h-index6

i106

Citations607

Works here6

79

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82

85

90

Most cited in this library

Effects of Humor in a Radio Advertising Experiment1985 · 202 citations
External Search: The Role of Consumer Beliefs1982 · 201 citations
Humor in Advertising: A Behavioral Perspective1979 · 78 citations
The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories1981 · 63 citations
The Distraction Hypothesis and Radio Advertising1985 · 37 citations

Works

6 shown

Consumer Market Beliefs: a Review of the Literature and an Agenda For Future Research

ACR North American Advances·1990·1 author·review

26citations

Effects of Humor in a Radio Advertising Experiment

Journal of Advertising·1985·2 authors

202citations

The Distraction Hypothesis and Radio Advertising

Journal of Marketing·1985·3 authors

37citations

External Search: The Role of Consumer Beliefs

Journal of Marketing Research·1982·2 authors

201citations

The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories

Journal of Macromarketing·1981·2 authors

63citations

Humor in Advertising: A Behavioral Perspective

Journal of the Academy of Marketing Science·1979·1 author

78citations