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Donald J. Messmer · Study

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Donald J. Messmer

2 works· latest 1979· 1 institutionscluster: provisional

h-index2

i102

Citations224

Works here2

75

79

Most cited in this library

Marketing and the Ecological Crisis1975 · 184 citations
Repetition and attitudinal discrepancy effects on the affective response to television advertising1979 · 40 citations

Works

2 shown

Repetition and attitudinal discrepancy effects on the affective response to television advertising

Journal of Business Research·1979·1 author

40citations

Marketing and the Ecological Crisis

Journal of Marketing·1975·2 authors

184citations