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Lewis B. Hershey · Study

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Lewis B. Hershey

3 works· latest 2011· 2 institutionscluster: provisional

h-index3

i102

Citations73

Works here3

05

06

11

Most cited in this library

The Strategy‐performance relationship revisited: The blessing and curse of the combination strategy2005 · 53 citations
Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class2006 · 11 citations
Using the Blackboard CMS to Develop Team Work Skills in Undergraduate Marketing Principles Class2011 · 9 citations

Works

3 shown

Using the Blackboard CMS to Develop Team Work Skills in Undergraduate Marketing Principles Class

The Academy of Educational Leadership Journal·2011·2 authors

9citations

Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class

Marketing Education Review·2006·1 author·Open access

11citations

The Strategy‐performance relationship revisited: The blessing and curse of the combination strategy

International Journal of Commerce and Management·2005·2 authors·Open access

53citations