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Larry D. Kelley · Study
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Author
Larry D. Kelley
6 works
· latest 2022
· 1 institutions
cluster: provisional
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5
Citations
360
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6
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Most cited in this library
Managing across cultures
2021 · 164 citations
Advertising Management
2014 · 93 citations
Advertising Media Planning
2022 · 47 citations
Advertising and Public Relations Research
2015 · 27 citations
Advertising Media Planning
2015 · 21 citations
Works
6 shown
Advertising Media Planning
Routledge eBooks
·
2022
·
5 authors
·
book
47
citations
Managing across cultures
Routledge eBooks
·
2021
·
2 authors
·
chapter
164
citations
Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements
Creativity Research Journal
·
2018
·
5 authors
8
citations
Advertising and Public Relations Research
Routledge eBooks
·
2015
·
4 authors
·
book
27
citations
Advertising Media Planning
Routledge eBooks
·
2015
·
3 authors
·
book
21
citations
Advertising Management
Routledge eBooks
·
2014
·
3 authors
·
book
93
citations