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Valeria Stourm · Study

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Valeria Stourm

3 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0001-7694-5535

h-index3

i103

Citations115

Works here3

14

20

22

Most cited in this library

Stockpiling Points in Linear Loyalty Programs2014 · 74 citations
Refocusing loyalty programs in the era of big data: a societal lens paradigm2020 · 30 citations
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation2022 · 11 citations

Works

3 shown

Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation

International Journal of Research in Marketing·2022·2 authors·Open access

11citations

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Marketing Letters·2020·13 authors·Open access

30citations

Stockpiling Points in Linear Loyalty Programs

Journal of Marketing Research·2014·3 authors

74citations