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Wen-Yu Tsao · Study

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Wen-Yu Tsao

2 works· latest 2014· 1 institutionscluster: provisional

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i102

Citations68

Works here2

13

14

Most cited in this library

Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE2014 · 42 citations
Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits2013 · 26 citations

Works

2 shown

Enhancing competitive advantages: The contribution of mediator and moderator on stickiness in the LINE

Journal of Retailing and Consumer Services·2014·1 author

42citations

Application of Expectation Confirmation Theory to Consumers’ Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits

Journal of Promotion Management·2013·1 author

26citations