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Niharika Niharika · Study
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Niharika Niharika
1 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0002-6546-9761
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Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement
2023 · 10 citations
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Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement
FIIB Business Review
·
2023
·
2 authors
10
citations