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James V. Pokrywczynski · Study
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Author
James V. Pokrywczynski
6 works
· latest 2020
· 2 institutions
cluster: provisional
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Citations
611
Works here
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Most cited in this library
A Psychographic Analysis of Generation Y College Students
2001 · 412 citations
THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE
1985 · 72 citations
Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies
2020 · 62 citations
The Perceived Informativeness of National and Retail Advertising
1987 · 29 citations
Information Seeking Among Women Aged 18 to 25 About the Risk of Sexual Aggression
2018 · 19 citations
Works
6 shown
Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies
Health Communication
·
2020
·
3 authors
62
citations
Information Seeking Among Women Aged 18 to 25 About the Risk of Sexual Aggression
Journalism & Mass Communication Quarterly
·
2018
·
3 authors
19
citations
Stop the Music!
Journal of Advertising Research
·
2012
·
2 authors
17
citations
A Psychographic Analysis of Generation Y College Students
Journal of Advertising Research
·
2001
·
2 authors
412
citations
The Perceived Informativeness of National and Retail Advertising
Current Issues and Research in Advertising
·
1987
·
4 authors
29
citations
THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE
Communication Research
·
1985
·
4 authors
72
citations