SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Christina Boutsouki · Study

Home/Author

Christina Boutsouki

13 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-3190-120X

h-index12

i1013

Citations542

Works here13

95

09

11

16

17

18

19

20

22

23

24

Most cited in this library

Humor and cultural values in print advertising: a cross‐cultural study2011 · 95 citations
Evaluating the Use of QR Codes on Food Products2022 · 90 citations
Green Advertising on Social Media: A Systematic Literature Review2022 · 54 citations
Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns2024 · 47 citations
Service quality, visitor satisfaction and future behavior in the museum sector2020 · 44 citations

Works

13 shown

Elucidating the Gap between Green Attitudes, Intentions, and Behavior through the Prism of Greenwashing Concerns

Sustainability·2024·3 authors·Open access

47citations

Cross-media advertising strategies and brand attitude: the role of cognitive load

International Journal of Advertising·2023·4 authors

27citations

Green Advertising on Social Media: A Systematic Literature Review

Sustainability·2022·3 authors·review·Open access

54citations

Evaluating the Use of QR Codes on Food Products

Sustainability·2022·6 authors·Open access

90citations

Service quality, visitor satisfaction and future behavior in the museum sector

Econstor (Econstor)·2020·4 authors·Open access

44citations

The dilemma of luxury brand extensions

Journal of Global Fashion Marketing·

2019

·3 authors

18citations

Impulse behavior in economic crisis: a data driven market segmentation

International Journal of Retail & Distribution Management·2019·1 author

40citations

Visual metaphors in food advertising: A cross-cultural study

Food Research International·2018·4 authors·review

33citations

A Τypology of Minimalism in Advertising

Springer eBooks·2017·4 authors·chapter

11citations

A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials

International Journal of Advertising·2016·3 authors

42citations

Humor and cultural values in print advertising: a cross‐cultural study

International Marketing Review·2011·3 authors

95citations

Consumer Behaviour towards Own Label: monitoring the Greek experience

RePEc: Research Papers in Economics·2009·2 authors·Open access

25citations

Greek retailing in transition

International Journal of Retail & Distribution Management·1995·2 authors

16citations