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Victor Ifesinachi - Okoye · Study
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Victor Ifesinachi - Okoye
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· latest 2013
cluster: provisional
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Effects of Intrinsic and Extrinsic Product Cues on Consumers' Purchase Intention: A Study of Alcoholic Beverage Consumers in a Developing Country Metropolitan City
2013 · 10 citations
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Effects of Intrinsic and Extrinsic Product Cues on Consumers' Purchase Intention: A Study of Alcoholic Beverage Consumers in a Developing Country Metropolitan City
Researchers World – Journal of Arts Science & Commerce
·
2013
·
4 authors
10
citations