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Surabhi Koul · Study

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Surabhi Koul

12 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-1588-8626

h-index9

i108

Citations150

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Most cited in this library

Product adoption by small retailers in India2019 · 20 citations
Customer dependence and customer loyalty in traditional and modern format stores2017 · 20 citations
Value Co-creation in Sharing Economy: Indian Experience2021 · 19 citations
Buying Impulsive Trait: An Effective Moderator for Shopping Emotions and Perceived Risk2014 · 14 citations
Brick or Click? Channel Choice Disruptions in Travel Industry2019 · 12 citations

Works

12 shown

Exploring the impact of social relationships and system experiences on consumers’ acceptance of social commerce in the fashion sector: an empirical study

International Journal of Information Management Data Insights·2025·3 authors·Open access

7citations

Understanding Customer Confusion in the Marketplace – A Systematic Literature Review

Indian Journal of Marketing·2024·3 authors·review·Open access

11citations

Does Workplace Spirituality Enhance Employee Well‐Being? The Mediating Role of Workplace Happiness

Global Business and Organizational Excellence·2024·1 author

10citations

Acceptance of digital payments among rural retailers in India

Journal of payments strategy & systems·2021·3 authors

7citations

Value Co-creation in Sharing Economy: Indian Experience

Journal of the Knowledge Economy·2021·3 authors·chapter

19citations

Acceptance of Ride-sharing in India:Empirical Evidence from the UTAUT Model

RePEc: Research Papers in Economics·2021·3 authors

9citations

Product adoption by small retailers in India

International Journal of Retail & Distribution Management·2019·2 authors

20citations

Brick or Click? Channel Choice Disruptions in Travel Industry

Asia-Pacific Journal of Management Research and Innovation·2019·3 authors

12citations

Customer dependence and customer loyalty in traditional and modern format stores

Journal of Indian Business Research·2017·3 authors

20citations

Buying Impulsive Trait: An Effective Moderator for Shopping Emotions and Perceived Risk

RePEc: Research Papers in Economics·2014·4 authors·preprint

14citations

Impact of Store Atmospherics on Customer Behavior: Influence of Response Moderators

Journal of business and management.·2014·3 authors·Open access

12citations

Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty

International journal of management and business research·2013·4 authors

9citations