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Hongzin Zhao · Study
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Author
Hongzin Zhao
1 works
· latest 2008
· 1 institutions
cluster: provisional
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A Branding Strategy for Emerging Market Firms Entering Developed Markets
2008 · 38 citations
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A Branding Strategy for Emerging Market Firms Entering Developed Markets
Journal of International Consumer Marketing
·
2008
·
2 authors
38
citations