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Herminia Estebaranz · Study

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Herminia Estebaranz

1 works· latest 2000cluster: provisional

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Scanning Ads: Effects of Involvement and of Position of the Illustration in Printed Advertisements2000 · 18 citations

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Scanning Ads: Effects of Involvement and of Position of the Illustration in Printed Advertisements

ACR North American Advances·2000·2 authors

18citations