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Kelty Logan · Study

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Kelty Logan

4 works· latest 2018· 1 institutionscluster: provisionalORCID 0000-0002-2690-8514

h-index4

i104

Citations606

Works here4

12

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18

Most cited in this library

Facebook versus television: advertising value perceptions among females2012 · 315 citations
Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands2018 · 186 citations
And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?2012 · 68 citations
Social Media and News Gathering: Tapping into the Millennial Mindset2014 · 37 citations

Works

4 shown

Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands

Internet Research·2018·2 authors

186citations

Social Media and News Gathering: Tapping into the Millennial Mindset

·2014·3 authors

37citations

Facebook versus television: advertising value perceptions among females

Journal of Research in Interactive Marketing·2012·3 authors

315citations

And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?

Journal of Marketing Communications·2012·1 author

68citations