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Abhilasha Mehta · Study

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Abhilasha Mehta

5 works· latest 2006cluster: provisional

h-index5

i105

Citations867

Works here5

94

99

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06

Most cited in this library

Advertising Attitudes and Advertising Effectiveness2000 · 471 citations
Reconsidering Recall and Emotion in Advertising2006 · 139 citations
Using Self-Concept to Assess Advertising Effectiveness1999 · 126 citations
How Advertising Response Modeling (ARM) Can Increase Ad Effectiveness1994 · 117 citations
OBSERVATIONS: Using Self-Concept to Assess Advertising Effectiveness1999 · 14 citations

Works

5 shown

Reconsidering Recall and Emotion in Advertising

Journal of Advertising Research·2006·2 authors

139citations

Advertising Attitudes and Advertising Effectiveness

Journal of Advertising Research·2000·1 author

471citations

Using Self-Concept to Assess Advertising Effectiveness

Journal of Advertising Research·1999·1 author

126citations

OBSERVATIONS: Using Self-Concept to Assess Advertising Effectiveness

Journal of Advertising Research·1999·1 author

14citations

How Advertising Response Modeling (ARM) Can Increase Ad Effectiveness

Journal of Advertising Research·1994·1 author

117citations