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Cing-Fen Tsai · Study

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Cing-Fen Tsai

1 works· latest 2014· 1 institutionscluster: provisional

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Citations160

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THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS2014 · 160 citations

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THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS

RePEc: Research Papers in Economics·2014·2 authors·Open access

160citations