S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Yusniza Kamarulzaman · Study
Home
/
Author
Yusniza Kamarulzaman
19 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0003-0786-4568
Follow
Suggest an ORCID correction
h-index
14
i10
16
Citations
957
Works here
19
07
09
10
11
12
13
14
15
18
20
23
24
Most cited in this library
Social media adoption: The role of media needs and innovation characteristics
2014 · 307 citations
Adoption of travel e‐shopping in the UK
2007 · 121 citations
Adoption of tax e-filing: A conceptual paper
2010 · 75 citations
Marketing Islamic banking products: Malaysian perspective
2013 · 68 citations
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
2020 · 65 citations
Works
19 shown
Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis
International Journal of Consumer Studies
·
2024
·
3 authors
9
citations
Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model
SAGE Open
·
2023
·
5 authors
·
Open access
14
citations
Effects of Personal Factors, Perceived Benefits and Shopping Orientation on Online Shopping Behavior in Malaysia
IIUM Journal Of Economics and Management/International Journal of Economics, Management and Accounting
·
2020
·
2 authors
11
citations
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Journal of Retailing and Consumer Services
·
2020
·
3 authors
65
citations
Dataset on the green consumption behaviour amongst Malaysian consumers
Data in Brief
·
2020
·
3 authors
·
other
·
Open access
10
citations
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
Journal of Hospitality and Tourism Management
·
2018
·
3 authors
47
citations
UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS
The Journal of Marketing Theory and Practice
·
2018
·
3 authors
·
Open access
24
citations
Designing and Validating a Model for Measuring Sustainability of Overall Innovation Capability of Small and Medium-Sized Enterprises
Sustainability
·
2015
·
4 authors
·
Open access
49
citations
Social media adoption: The role of media needs and innovation characteristics
Computers in Human Behavior
·
2014
·
2 authors
307
citations
Convergence in the priorities of entrepreneurial values: Empirical evidence from Malaysia
Journal of International Entrepreneurship
·
2014
·
2 authors
9
citations
Marketing Islamic banking products: Malaysian perspective
Business Strategy Series
·
2013
·
2 authors
68
citations
The Influence of Relationship Quality and Switching Costs on Customer Loyalty in the Malaysian Hotel Industry
Procedia - Social and Behavioral Sciences
·
2012
·
2 authors
·
other
·
Open access
33
citations
Perceived Risk and the Adoption of Tax E-Filing
·
2012
·
1 author
31
citations
A focus group study of consumer motivations for e-shopping: UK versus Malaysia
AFRICAN JOURNAL OF BUSINESS MANAGEMENT
·
2011
·
1 author
7
citations
Understanding Social Media Adoption: The Role Of Perceived Media Needs And Technology Characteristics
·
2011
·
1 author
27
citations
Attracting Shoppers To Shopping Malls: The Malaysian Perspective
·
2010
·
2 authors
16
citations
Adoption of tax e-filing: A conceptual paper
Global Journal of Business Management
·
2010
·
2 authors
·
Open access
75
citations
Building Business Networking: A Proposed Framework for Malaysian SMEs
·
2009
·
4 authors
34
citations
Adoption of travel e‐shopping in the UK
International Journal of Retail & Distribution Management
·
2007
·
1 author
121
citations