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Ran Maroely · Study
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Ran Maroely
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· latest 2022
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Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
2022 · 11 citations
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Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
International Journal of Advertising
·
2022
·
2 authors
11
citations