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Sussie Morrish · Study
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Author
Sussie Morrish
23 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0003-2900-3232
Works
23 shown
Understanding the Wine Consumption Behaviour of Young Chinese Consumers
Beverages
·
2025
·
2 authors
·
Open access
7
citations
Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education
Journal of Marketing Education
·
2023
·
4 authors
·
Open access
10
citations
Conceptualizing post-disaster entrepreneurial decision-making: Prediction and control under extreme environmental uncertainty
International Journal of Disaster Risk Reduction
·
2021
·
2 authors
28
citations
Microfoundations of network exploration and exploitation capabilities in international opportunity recognition
International Business Review
·
2020
·
5 authors
·
Open access
79
citations
Networks, institutional environment and firm internationalization
Journal of Business and Industrial Marketing
·
2020
·
2 authors
49
citations
Three decades in the making: The evolution of entrepreneurial marketing
Journal of Business Research
·
2020
·
4 authors
19
citations
Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue
Journal of Macromarketing
·
2019
·
4 authors
·
editorial
11
citations
Post-disaster business recovery: An entrepreneurial marketing perspective
Journal of Business Research
·
2019
·
2 authors
·
Open access
173
citations
The role of serendipity in opportunity exploration
Journal of Research in Marketing and Entrepreneurship
·
2017
·
2 authors
31
citations
Where to visit, what to drink? A cross-national perspective on wine estate brand personalities
International Journal of Wine Business Research
·
2017
·
4 authors
·
Open access
14
citations
Networking, business process innovativeness and export performance: the case of South Asian low-tech industry
Journal of Business and Industrial Marketing
·
2017
·
3 authors
·
Open access
63
citations
A conceptualization of the perceptions and motivators that drive luxury wine consumption
International Journal of Wine Business Research
·
2016
·
3 authors
26
citations
Anatomy of entrepreneurial marketing
Journal of Strategic Marketing
·
2015
·
2 authors
·
Open access
33
citations
The moderating role of explanatory style between experience and entrepreneurial self-efficacy
International Entrepreneurship and Management Journal
·
2013
·
3 authors
·
Open access
56
citations
Cultural Values and Higher Education Choices: Chinese Families
Australasian Marketing Journal (AMJ)
·
2011
·
2 authors
75
citations
Entrepreneurial marketing: a strategy for the twenty‐first century?
Journal of Research in Marketing and Entrepreneurship
·
2011
·
1 author
138
citations
The Role of Entrepreneurial Networks in the Exploration and Exploitation of Internationalization Opportunities by Information and Communication Technology Firms
Journal of International Marketing
·
2011
·
1 author
248
citations
An exploratory study of sustainability as a stimulus for corporate entrepreneurship
Corporate Social Responsibility and Environmental Management
·
2011
·
3 authors
·
Open access
26
citations
A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky
Journal of Small Business & Entrepreneurship
·
2011
·
2 authors
38
citations
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Journal of Strategic Marketing
·
2010
·
3 authors
·
Open access
196
citations
Entrepreneurial burnout: exploring antecedents, dimensions and outcomes
Journal of Research in Marketing and Entrepreneurship
·
2010
·
5 authors
·
Open access
87
citations
Portfolio entrepreneurs: an effectuation approach to multiple venture development
Journal of Research in Marketing and Entrepreneurship
·
2009
·
1 author
35
citations
Airline alliances—who benefits?
Journal of Air Transport Management
·
2002
·
2 authors
104
citations