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Kim Willems · Study
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Author
Kim Willems
22 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0000-0002-0941-8599
Works
22 shown
Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery
Electronic Markets
·
2025
·
5 authors
6
citations
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Electronic Commerce Research
·
2022
·
3 authors
·
Open access
18
citations
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Frontiers in Psychology
·
2022
·
3 authors
·
Open access
82
citations
How customers motive attributions impact intentions to use an interactive kiosk in-store
Journal of Retailing and Consumer Services
·
2022
·
3 authors
18
citations
Brand personality appeal in retailing: Comparing fashion- and grocery retailing
Journal of Retailing and Consumer Services
·
2021
·
1 author
26
citations
How COVID-19 Could Accelerate the Adoption of New Retail Technologies and Enhance the (E-)Servicescape
The ICT and Evolution of Work
·
2021
·
3 authors
·
chapter
22
citations
How do consumers process digital display ads in-store? The effect of location, content, and goal relevance
Journal of Retailing and Consumer Services
·
2020
·
3 authors
24
citations
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
Journal of Marketing Management
·
2019
·
3 authors
51
citations
Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement
Journal of Business Research
·
2019
·
1 author
70
citations
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
Virtual Reality
·
2018
·
4 authors
92
citations
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall
Computers in Human Behavior
·
2017
·
3 authors
252
citations
In-store proximity marketing: experimenting with digital point-of-sales communication
International Journal of Retail & Distribution Management
·
2017
·
3 authors
·
Open access
58
citations
Touching the void
International Journal of Retail & Distribution Management
·
2017
·
3 authors
44
citations
Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context
Springer eBooks
·
2017
·
3 authors
·
chapter
94
citations
The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies
Technological Forecasting and Social Change
·
2016
·
5 authors
·
Open access
207
citations
The impact of customer value types on customer outcomes for different retail formats
Journal of service management
·
2016
·
3 authors
50
citations
The Impact of In‐Store Greenery on Customers
Psychology and Marketing
·
2012
·
3 authors
96
citations
Am I cheap? Testing the role of store personality and self-congruity in discount retailing
The International Review of Retail Distribution and Consumer Research
·
2011
·
2 authors
31
citations
From Armani to Zara: Impression formation based on fashion store patronage
Journal of Business Research
·
2011
·
6 authors
49
citations
Fashion Store Personality: Scale Development and Relation to Self-Congruity Theory
Journal of Global Fashion Marketing
·
2011
·
4 authors
39
citations
“Evolutionary Store Atmospherics” – Designing with Evolution in Mind
Springer eBooks
·
2011
·
3 authors
·
chapter
16
citations
Determinants of fashion store personality: a consumer perspective
Journal of Product & Brand Management
·
2009
·
2 authors
72
citations