SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Valérie Zeitoun · Study

Home/Author

Valérie Zeitoun

3 works· latest 2020· 2 institutionscluster: provisionalORCID 0009-0005-3544-612X

h-index3

i103

Citations152

Works here3

13

18

20

Most cited in this library

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising2013 · 101 citations
When brands use CEOs and employees as spokespersons2020 · 32 citations
New Cooperative Banking in Europe2018 · 19 citations

Works

3 shown

When brands use CEOs and employees as spokespersons

Qualitative Market Research An International Journal·2020·3 authors

32citations

New Cooperative Banking in Europe

Springer eBooks·2018·2 authors·book

19citations

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Psychology and Marketing·2013·3 authors

101citations