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Sweta Chaturvedi Thota · Study

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Sweta Chaturvedi Thota

4 works· latest 2020· 1 institutionscluster: provisional

h-index4

i104

Citations71

Works here4

09

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Most cited in this library

The psychological underpinnings of relative thinking in price comparisons2010 · 30 citations
A Resolution Model of Consumer Irritation Consequences and Company Strategies: Social Networking and Strategy Implications2012 · 17 citations
I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context2009 · 13 citations
What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness2020 · 11 citations

Works

4 shown

What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness

International Journal of Advertising·2020·1 author

11citations

A Resolution Model of Consumer Irritation Consequences and Company Strategies: Social Networking and Strategy Implications

USF Scholarship Repository (University of San Francisco)·2012·1 author·Open access

17citations

The psychological underpinnings of relative thinking in price comparisons

Journal of Consumer Psychology·2010·2 authors

30citations

I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context

Journal of Advertising·2009·2 authors

13citations