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Dongmin Cho · Study

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Dongmin Cho

3 works· latest 2023· 1 institutionscluster: provisionalORCID 0009-0005-1722-1533

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i103

Citations149

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22

23

Most cited in this library

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust2023 · 54 citations
Investigating switching intention of e-commerce live streaming users2022 · 49 citations
How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance2023 · 46 citations

Works

3 shown

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust

Behavioral Sciences·2023·3 authors·Open access

54citations

How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance

Behavioral Sciences·2023·3 authors·Open access

46citations

Investigating switching intention of e-commerce live streaming users

Heliyon·2022·4 authors·Open access

49citations