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Melissa S. Burnett · Study

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Melissa S. Burnett

9 works· latest 2011· 2 institutionscluster: provisional

h-index7

i106

Citations1,973

Works here9

91

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99

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11

Most cited in this library

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1991 · 1,523 citations
Conceptualizing Guilt in the Consumer Decision‐making Process1994 · 251 citations
Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption1992 · 78 citations
An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees2003 · 53 citations
An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics2003 · 24 citations

Works

9 shown

Managerial and Peer Influence on Ethical Behavioral Intentions in a Personal Selling Context

Journal of Promotion Management·2011·3 authors

7citations

Ethics in Advertising: Differences in Industry Values and Student Perceptions

BearWorks (Missouri State University)·2008·3 authors

21citations

A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees

Marketing Management Journal·2008·3 authors·Open access

9citations

An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees

Journal of Business Ethics·2003·3 authors

53citations

An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics

Marketing Education Review·2003·3 authors

24citations

Improving Student Performance through Student Mentorships: Practices, Prescriptions and Policies for Enhanced Learning

Marketing Education Review·1999·2 authors

7citations

Conceptualizing Guilt in the Consumer Decision‐making Process

Journal of Consumer Marketing·1994·2 authors

251citations

Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption

Journal of Consumer Marketing·1992·2 authors

78citations

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Journal of Consumer Research·1991·2 authors

1,523citations