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Yoon Hi Sung · Study

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Yoon Hi Sung

8 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-5188-8076

h-index8

i108

Citations275

Works here8

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Most cited in this library

Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility2021 · 65 citations
Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses2019 · 49 citations
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles2018 · 47 citations
Online bandwagon effects: Quantitative versus qualitative cues in online comments sections2020 · 33 citations
A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior2015 · 30 citations

Works

8 shown

Flattery will get you somewhere, sometimes? The effect of flattery and hotel segments on a hotel guests' green behavior

Journal of Consumer Behaviour·2023·3 authors

17citations

Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility

Journal of Marketing Communications·2021·2 authors

65citations

Online bandwagon effects: Quantitative versus qualitative cues in online comments sections

New Media & Society·2020·3 authors

33citations

Distance matters: the effects of self-brand connections and construal levels on ad responses

International Journal of Advertising·2020·4 authors

22citations

Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

Journal of Business Ethics·2019·4 authors

49citations

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Journal of Business Research·2018·3 authors

47citations

Brand Personality Usage in Crisis Communication in Facebook

Journal of Promotion Management·2017·3 authors

12citations

A Bad Habit for Your Health? An Exploration of Psychological Factors for Binge Watching Behavior

·2015·3 authors

30citations