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William K. Darley · Study
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Author
William K. Darley
23 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0002-7918-3422
Works
23 shown
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
Marketing Letters
·
2022
·
2 authors
·
review
15
citations
Sub-Saharan African cultural belief system and entrepreneurial activities: A Ghanaian perspective
Africa Journal of Management
·
2020
·
2 authors
29
citations
Management and Business Education in Africa: A Post-Colonial Perspective of International Accreditation
Academy of Management Learning and Education
·
2018
·
2 authors
53
citations
Marketing Practices of Rural Micro and Small Businesses in Ghana
Journal of Macromarketing
·
2017
·
3 authors
·
Open access
43
citations
Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence
Journal of Business and Industrial Marketing
·
2017
·
2 authors
52
citations
A study of female Middle Eastern entrepreneurs: a resource-based view
Journal of Research in Marketing and Entrepreneurship
·
2017
·
2 authors
24
citations
The Role of Faculty Research in the Development of a Management Research and Knowledge Culture in African Educational Institutions
Academy of Management Learning and Education
·
2015
·
2 authors
20
citations
Increasing Sub-Saharan Africa's Share of Foreign Direct Investment: Public Policy Challenges, Strategies, and Implications
Journal of African Business
·
2012
·
1 author
129
citations
Toward an integrated framework for online consumer behavior and decision making process: A review
Psychology and Marketing
·
2010
·
3 authors
421
citations
African culture and business markets: implications for marketing practices
Journal of Business and Industrial Marketing
·
2008
·
2 authors
78
citations
Exploring the relationship of perceived automotive salesperson attributes, customer satisfaction and intentions to automotive service department patronage: The moderating role of customer gender
Journal of Retailing and Consumer Services
·
2008
·
3 authors
45
citations
Modeling the Determinants and Effects of Creativity in Advertising
Marketing Science
·
2007
·
5 authors
·
Open access
309
citations
Effects of store image and attitude toward secondhand stores on shopping frequency and distance traveled
International Journal of Retail & Distribution Management
·
1999
·
2 authors
64
citations
The relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge
Psychology and Marketing
·
1999
·
1 author
41
citations
An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches
International Marketing Review
·
1997
·
2 authors
40
citations
Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
Journal of Advertising
·
1995
·
2 authors
641
citations
An Assessment of Country of Origin Effects Under Alternative Presentation Formats
Journal of the Academy of Marketing Science
·
1994
·
3 authors
99
citations
Advertising Claim Objectivity: Antecedents and Effects
Journal of Marketing
·
1993
·
2 authors
208
citations
Store-choice behavior for pre-owned merchandise
Journal of Business Research
·
1993
·
2 authors
46
citations
Effects of female adolescent locus of control on shopping behaviour, fashion orientation and information search
The International Review of Retail Distribution and Consumer Research
·
1993
·
2 authors
26
citations
The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self‐monitoring
Psychology and Marketing
·
1992
·
2 authors
31
citations
Personal Relevance As Moderator of the Effect of Public Service Advertising on Behavior
ACR North American Advances
·
1991
·
2 authors
11
citations
Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence
ACR North American Advances
·
1986
·
2 authors
111
citations