Geok Theng Lau

Most cited in this library

• Consumers' Trust in a Brand and the Link to Brand Loyalty1999 · 679 citations
• Individual and Situational Factors Influencing Negative Word‐of‐Mouth Behaviour2001 · 255 citations
• An exploratory study of factors affecting the failure of local small and medium enterprises1996 · 90 citations
• Purchase-Related Factors and Buying Center Structure1999 · 72 citations
• Strategic Role and Contribution of Purchasing in Singapore: A Survey of CEOs1999 · 37 citations