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Dhun · Study

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Dhun

1 works· latest 2022· 1 institutionscluster: provisional

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i101

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Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM2022 · 108 citations

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Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM

Journal of Internet Commerce·2022·2 authors

108citations