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Jingyuan Hu · Study

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Jingyuan Hu

1 works· latest 2026· 1 institutionscluster: provisionalORCID 0009-0006-0912-0908

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The Impact of Integrated AI and AR in E-Commerce: The Roles of Personalization, Immersion, and Trust in Influencing Continued Use2026 · 7 citations

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The Impact of Integrated AI and AR in E-Commerce: The Roles of Personalization, Immersion, and Trust in Influencing Continued Use

Journal of theoretical and applied electronic commerce research·2026·2 authors·Open access

7citations