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Saeid Vafainia · Study

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Saeid Vafainia

1 works· latest 2019· 1 institutionscluster: provisionalORCID 0000-0001-7085-4931

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Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness2019 · 26 citations

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Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Journal of Interactive Marketing·2019·3 authors·Open access

26citations