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Seyed Hadi Mousavi Nejad · Study

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Seyed Hadi Mousavi Nejad

2 works· latest 2016· 1 institutionscluster: provisional

h-index2

i102

Citations77

Works here2

15

16

Most cited in this library

BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY2016 · 66 citations
Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention2015 · 11 citations

Works

2 shown

BRAND PERSONALITY TOWARD CUSTOMER PURCHASE INTENTION: THE INTERMEDIATE ROLE OF ELECTRONIC WORD-OF-MOUTH AND BRAND EQUITY

Asian Academy of Management Journal·2016·2 authors·Open access

66citations

Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention

International Journal of Asian Social Science·2015·3 authors·Open access

11citations