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Guofang Nan · Study
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Author
Guofang Nan
21 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-8484-4395
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21
Citations
1,015
Works here
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Most cited in this library
Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty
2018 · 122 citations
Channel Integration Choices and Pricing Strategies for Competing Dual-Channel Retailers
2020 · 103 citations
Manufacturer’s online selling strategies under spillovers from online to offline sales
2022 · 91 citations
Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?
2016 · 81 citations
Multi-stage interactive genetic algorithm for collaborative product customization
2015 · 72 citations
Works
21 shown
Value co-creation in group enterprises: an evolutionary game theory-based analysis
International Journal of Production Research
·
2024
·
4 authors
14
citations
Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy
Managerial and Decision Economics
·
2023
·
5 authors
·
Open access
41
citations
Separation or integration: The game between retailers with online and offline channels
European Journal of Operational Research
·
2022
·
4 authors
·
Open access
33
citations
How Do Consumer Fairness Concerns Affect an E-Commerce Platform’s Choice of Selling Scheme?
Journal of theoretical and applied electronic commerce research
·
2022
·
5 authors
·
Open access
25
citations
Manufacturer’s online selling strategies under spillovers from online to offline sales
Journal of the Operational Research Society
·
2022
·
5 authors
91
citations
Retail Strategies for E-tailers in Live Streaming Commerce: When Does an Influencer Marketing Channel Work?
SSRN Electronic Journal
·
2022
·
3 authors
·
preprint
·
Open access
34
citations
Competitive Entry of Information Goods Under Quality Uncertainty
Management Science
·
2021
·
4 authors
55
citations
Channel Integration Choices and Pricing Strategies for Competing Dual-Channel Retailers
IEEE Transactions on Engineering Management
·
2020
·
4 authors
103
citations
Less diversity but higher satisfaction: An intelligent product configuration method for type-decreased mass customization
Computers & Industrial Engineering
·
2020
·
3 authors
35
citations
An Economic Analysis of Platform Protection in the Presence of Content Substitutability
Journal of Management Information Systems
·
2019
·
5 authors
22
citations
Optimal Piracy Control: Should a Firm Implement Digital Rights Management?
Information Systems Frontiers
·
2019
·
3 authors
15
citations
Advertising or Freemium: The Impacts of Social Effects and Service Quality on Competing Platforms
IEEE Transactions on Engineering Management
·
2018
·
3 authors
65
citations
An integrated approach for dynamic customer requirement identification for product development
Enterprise Information Systems
·
2018
·
3 authors
44
citations
Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty
International Journal of Electronic Commerce
·
2018
·
3 authors
122
citations
A method for product personalized design based on prospect theory improved with interval reference
Computers & Industrial Engineering
·
2018
·
4 authors
40
citations
Optimal Freemium Strategy for Information Goods in the Presence of Piracy
Journal of the Association for Information Systems
·
2018
·
4 authors
25
citations
Optimal software upgrade strategy: Should we sell products or premium services in the presence of piracy?
Electronic Commerce Research and Applications
·
2018
·
3 authors
·
Open access
18
citations
Application of combined Kano model and interactive genetic algorithm for product customization
Journal of Intelligent Manufacturing
·
2016
·
3 authors
51
citations
Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?
Journal of Management Information Systems
·
2016
·
4 authors
·
Open access
81
citations
Customer-oriented product collaborative customization based on design iteration for tablet personal computer configuration
Computers & Industrial Engineering
·
2015
·
3 authors
·
Open access
29
citations
Multi-stage interactive genetic algorithm for collaborative product customization
Knowledge-Based Systems
·
2015
·
3 authors
72
citations