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Ahmed Rageh Ismail · Study

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Ahmed Rageh Ismail

12 works· latest 2022· 5 institutionscluster: provisionalORCID 0000-0003-1903-5900

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Citations1,289

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Most cited in this library

The influence of perceived social media marketing activities on brand loyalty2017 · 341 citations
Effects of brand love, personality and image on word of mouth2012 · 264 citations
Tourist risk perceptions and revisit intention: A critical review of literature2017 · 197 citations
Effects of personality traits (big five) on expatriates adjustment and job performance2013 · 116 citations
Customer experiences with brands: Literature review and research directions2011 · 95 citations

Works

12 shown

Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations

International Journal of Entrepreneurial Behaviour & Research·2022·2 authors

16citations

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Young Consumers Insight and Ideas for Responsible Marketers·2020·5 authors

85citations

The influence of perceived social media marketing activities on brand loyalty

Asia Pacific Journal of Marketing and Logistics·2017·1 author

341citations

Tourist risk perceptions and revisit intention: A critical review of literature

Cogent Business & Management·2017·3 authors·Open access

197citations

Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands

Journal of Global Fashion Marketing·2015·1 author

14citations

Binational Study of the Impact of Brand Image, Brand Personality and Brand Love on Word of Mouth: The Case of Fashion Brands in UK and Switzerland

Developments in marketing science: proceedings of the Academy of Marketing Science·2014·2 authors·chapter

15citations

Effects of personality traits (big five) on expatriates adjustment and job performance

Equality Diversity and Inclusion An International Journal·2013·4 authors

116citations

Expatriates adjustment and job performance

International Journal of Productivity and Performance Management·2013·3 authors

68citations

Effects of brand love, personality and image on word of mouth

Journal of Fashion Marketing and Management·2012·2 authors

264citations

Understanding the Factors That Affect the Adoption of Innovative High-Technology Brands: The Case of Apple iPhone in Malaysia

Journal of Global Marketing·2012·1 author

12citations

Customer experiences with brands: Literature review and research directions

The Marketing Review·2011·4 authors

95citations

Experience Marketing: An Empirical Investigation

Journal of Relationship Marketing·2011·1 author

66citations