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Heidi Neuvonen · Study

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Heidi Neuvonen

1 works· latest 2016· 1 institutionscluster: provisionalORCID 0000-0001-9245-2845

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i101

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Toward a model of brand strategy adoption2016 · 11 citations

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Toward a model of brand strategy adoption

Journal of Brand Management·2016·1 author

11citations