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Jin-Tsann Yeh · Study

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Jin-Tsann Yeh

2 works· latest 2010· 1 institutionscluster: provisional

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i102

Citations66

Works here2

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10

Most cited in this library

Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness2009 · 52 citations
Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior2010 · 14 citations

Works

2 shown

Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior

Social Behavior and Personality An International Journal·2010·2 authors·Open access

14citations

Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness

Journal of Business Ethics·2009·2 authors

52citations