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Alexander J. Kotouc · Study

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Alexander J. Kotouc

2 works· latest 2011· 1 institutionscluster: provisional

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i102

Citations146

Works here2

06

11

Most cited in this library

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category2011 · 83 citations
Scale Development for Consumer Confusion2006 · 63 citations

Works

2 shown

What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category

Journal of Retailing and Consumer Services·2011·3 authors·Open access

83citations

Scale Development for Consumer Confusion

Alexandria (UniSG) (University of St.Gallen)·2006·2 authors

63citations