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Marye Tharp · Study
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Author
Marye Tharp
3 works
· latest 2001
· 1 institutions
cluster: provisional
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Citations
249
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Most cited in this library
Different Forced-Exposure Levels to Banner Advertisements
2001 · 171 citations
The Role of Marketing Processes in Creating Cultural Meaning
1990 · 55 citations
Executive Insights: The Global Network Communications Agency
2001 · 23 citations
Works
3 shown
Executive Insights: The Global Network Communications Agency
Journal of International Marketing
·
2001
·
2 authors
23
citations
Different Forced-Exposure Levels to Banner Advertisements
Journal of Advertising Research
·
2001
·
3 authors
171
citations
The Role of Marketing Processes in Creating Cultural Meaning
Journal of Macromarketing
·
1990
·
2 authors
55
citations