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Kawpong Polyorat · Study

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Kawpong Polyorat

5 works· latest 2011· 1 institutionscluster: provisional

h-index5

i105

Citations262

Works here5

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Most cited in this library

SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES2005 · 91 citations
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement2007 · 88 citations
The Influence of Service Quality Dimensions on Customer Satisfaction and Customer Loyalty in the Chain Restaurant Context: A Thai Case2010 · 36 citations
The Impact of Brand Personality Dimensions on Brand Association and Brand Attractiveness: The Case Study of Kfc in Thailand2009 · 26 citations
The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand2011 · 21 citations

Works

5 shown

The Influence of Brand Personality Dimensions on Brand Identification and Word-of-Mouth: The Case Study of a University Brand in Thailand

Asian Journal of Business Research·2011·1 author·Open access

21citations

The Influence of Service Quality Dimensions on Customer Satisfaction and Customer Loyalty in the Chain Restaurant Context: A Thai Case

Journal of global business and technology·2010·2 authors

36citations

The Impact of Brand Personality Dimensions on Brand Association and Brand Attractiveness: The Case Study of Kfc in Thailand

Journal of global business and technology·2009·2 authors

26citations

Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement

Psychology and Marketing·2007·3 authors

88citations

SELF-CONSTRUAL AND NEED-FOR-COGNITION EFFECTS ON BRAND ATTITUDES AND PURCHASE INTENTIONS IN RESPONSE TO COMPARATIVE ADVERTISING IN THAILAND AND THE UNITED STATES

Journal of Advertising·2005·2 authors

91citations