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Zillur Rahman · Study
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Author
Zillur Rahman
83 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0003-2785-0200
Works
60 shown
Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research
Journal of Service Theory and Practice
·
2023
·
2 authors
104
citations
Brand hate: a literature review and future research agenda
European Journal of Marketing
·
2022
·
2 authors
101
citations
Anthropomorphic brand management: An integrated review and research agenda
Journal of Business Research
·
2022
·
2 authors
66
citations
Consumer ethics: A review and research agenda
Psychology and Marketing
·
2021
·
3 authors
183
citations
Integrating corporate sustainability and sustainable development goals: towards a multi-stakeholder framework
Cogent Business & Management
·
2021
·
2 authors
·
Open access
76
citations
Effect of CSR participation on employee sense of purpose and experienced meaningfulness: A self-determination theory perspective
Journal of Hospitality and Tourism Management
·
2020
·
3 authors
·
Open access
146
citations
The sharing economy: the influence of perceived corporate social responsibility on brand commitment
Journal of Product & Brand Management
·
2020
·
4 authors
52
citations
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
International Journal of Bank Marketing
·
2020
·
6 authors
226
citations
Customer engagement and employee engagement: systematic review and future directions
Service Industries Journal
·
2020
·
2 authors
·
review
73
citations
Brand engagement and experience in online services
Journal of Services Marketing
·
2019
·
5 authors
194
citations
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
International Journal of Hospitality Management
·
2019
·
5 authors
65
citations
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
Journal of Retailing and Consumer Services
·
2019
·
5 authors
332
citations
Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors
Ecological Economics
·
2019
·
2 authors
285
citations
The influence of social media marketing activities on customer loyalty
Benchmarking An International Journal
·
2018
·
2 authors
246
citations
CSR and consumer behavioral responses: the role of customer-company identification
Asia Pacific Journal of Marketing and Logistics
·
2018
·
3 authors
103
citations
Customer co-creation in hotel service innovation
Benchmarking An International Journal
·
2018
·
2 authors
47
citations
Consumer engagement in online brand communities: a solicitation of congruity theory
Internet Research
·
2017
·
3 authors
377
citations
Social media usage and firm performance: the mediating role of social capital
Social Network Analysis and Mining
·
2017
·
3 authors
45
citations
Co-creation in hotel service innovation using smart phone apps: an empirical study
International Journal of Contemporary Hospitality Management
·
2017
·
3 authors
128
citations
Customer co-creation and adoption intention towards newly developed services: an empirical study
International Journal of Culture Tourism and Hospitality Research
·
2017
·
3 authors
40
citations
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
Telematics and Informatics
·
2017
·
2 authors
351
citations
RETRACTED: An empirical investigation of tourist’s choice of service delivery options
International Journal of Contemporary Hospitality Management
·
2017
·
2 authors
38
citations
An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty
Service Science
·
2017
·
2 authors
·
Open access
47
citations
Market orientation, marketing capabilities and sustainable innovation
Management Research Review
·
2017
·
2 authors
106
citations
Awareness and willingness towards Islamic banking among Muslims: An Indian perspective
International Journal of Islamic and Middle Eastern Finance and Management
·
2017
·
2 authors
106
citations
Investigating the determinants of consumers’ sustainable purchase behaviour
Sustainable Production and Consumption
·
2017
·
2 authors
213
citations
Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender
Service Science
·
2017
·
2 authors
41
citations
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
Telematics and Informatics
·
2017
·
2 authors
507
citations
Development of a scale to measure hotel brand experiences
International Journal of Contemporary Hospitality Management
·
2017
·
2 authors
97
citations
How does corporate association influence consumer brand loyalty? Mediating role of brand identification
Journal of Product & Brand Management
·
2016
·
3 authors
75
citations
The social role of social media: the case of Chennai rains-2015
Social Network Analysis and Mining
·
2016
·
2 authors
38
citations
The role of customer brand engagement and brand experience in online banking
International Journal of Bank Marketing
·
2016
·
3 authors
189
citations
Retail brand experience: scale development and validation
Journal of Product & Brand Management
·
2016
·
2 authors
67
citations
The concept of online corporate brand experience: an empirical assessment
Marketing Intelligence & Planning
·
2016
·
3 authors
58
citations
E-tail brand experience’s influence on e-brand trust and e-brand loyalty
International Journal of Retail & Distribution Management
·
2016
·
2 authors
101
citations
Predictors of young consumer’s green purchase behaviour
Management of Environmental Quality An International Journal
·
2016
·
2 authors
179
citations
Buyer supplier relationship and supply chain sustainability: empirical study of Indian automobile industry
Journal of Cleaner Production
·
2016
·
2 authors
142
citations
Measuring consumer perception of CSR in tourism industry: Scale development and validation
Journal of Hospitality and Tourism Management
·
2016
·
3 authors
150
citations
A fuzzy AHP and fuzzy multi-objective linear programming model for order allocation in a sustainable supply chain: A case study
International Journal of Computer Integrated Manufacturing
·
2016
·
3 authors
159
citations
Stakeholder identification and classification: a sustainability marketing perspective
Management Research Review
·
2016
·
3 authors
46
citations
Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study
Journal of Internet Commerce
·
2016
·
2 authors
229
citations
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
Journal of Global Fashion Marketing
·
2016
·
2 authors
183
citations
The CSR's influence on customer responses in Indian banking sector
Journal of Retailing and Consumer Services
·
2015
·
2 authors
152
citations
Marketing capabilities and firm performance: literature review and future research agenda
International Journal of Productivity and Performance Management
·
2015
·
2 authors
112
citations
Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
Tourism Management Perspectives
·
2015
·
3 authors
226
citations
Building company reputation and brand equity through CSR: the mediating role of trust
International Journal of Bank Marketing
·
2015
·
3 authors
251
citations
Identification and prioritization of barriers to total quality management implementation in service industry
The TQM Journal
·
2015
·
2 authors
73
citations
An alternative model of self-service retail technology adoption
Journal of Services Marketing
·
2015
·
2 authors
102
citations
Factors Affecting Green Purchase Behaviour and Future Research Directions
International Strategic Management Review
·
2015
·
2 authors
·
Open access
1,513
citations
Roles and Resource Contributions of Customers in Value Co-creation
International Strategic Management Review
·
2015
·
2 authors
·
Open access
178
citations
Sustainability adoption through buyer supplier relationship across supply chain: A literature review and conceptual framework
International Strategic Management Review
·
2015
·
2 authors
·
Open access
129
citations
A review and future directions of brand experience research
International Strategic Management Review
·
2015
·
2 authors
·
Open access
92
citations
Customer Service Experience in Hotel Operations: An Empirical Analysis
Procedia - Social and Behavioral Sciences
·
2015
·
3 authors
·
other
·
Open access
87
citations
A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role
Procedia - Social and Behavioral Sciences
·
2015
·
3 authors
·
other
·
Open access
79
citations
Co-creation of Social Value through Integration of Stakeholders
Procedia - Social and Behavioral Sciences
·
2015
·
3 authors
·
other
·
Open access
75
citations
RETRACTED: Innovation adoption across self-service banking technologies in India
International Journal of Bank Marketing
·
2015
·
2 authors
71
citations
Identification and prioritization of corporate sustainability practices using analytical hierarchy process
Journal of Modelling in Management
·
2015
·
3 authors
69
citations
Brand experience anatomy in retailing: An interpretive structural modeling approach
Journal of Retailing and Consumer Services
·
2015
·
2 authors
132
citations
Consumer perspective on CSR literature review and future research agenda
Management Research Review
·
2015
·
2 authors
142
citations
Multi-Item Stakeholder Based Scale to Measure CSR in the Banking Industry
International Strategic Management Review
·
2014
·
3 authors
·
Open access
131
citations