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Idika Awa Uduma · Study

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Idika Awa Uduma

2 works· latest 2016· 1 institutionscluster: provisional

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i102

Citations58

Works here2

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16

Most cited in this library

Customer relationship management for brand commitment and brand loyalty2015 · 33 citations
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study2016 · 25 citations

Works

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Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

Cogent Business & Management·2016·3 authors·Open access

25citations

Customer relationship management for brand commitment and brand loyalty

University of Huddersfield Repository (University of Huddersfield)·2015·3 authors·Open access

33citations