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Byung Chul Shine · Study

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Byung Chul Shine

1 works· latest 2007· 1 institutionscluster: provisional

h-index1

i101

Citations90

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07

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Brand Synergy Effects in Multiple Brand Extensions2007 · 90 citations

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Brand Synergy Effects in Multiple Brand Extensions

Journal of Marketing Research·2007·3 authors

90citations