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Eva Helberger · Study
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Author
Eva Helberger
4 works
· latest 2019
· 1 institutions
cluster: provisional
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4
i10
4
Citations
54
Works here
4
15
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19
Most cited in this library
Omnichannel Fashion Retail and Channel Integration
2016 · 22 citations
The effects of rebranding on customer-based brand equity
2019 · 11 citations
Branding, Marketing, and Design
2015 · 11 citations
Branding, Marketing, and Design
2017 · 10 citations
Works
4 shown
The effects of rebranding on customer-based brand equity
International Journal of Business and Globalisation
·
2019
·
4 authors
11
citations
Branding, Marketing, and Design
IGI Global eBooks
·
2017
·
5 authors
·
chapter
10
citations
Omnichannel Fashion Retail and Channel Integration
Advances in logistics, operations, and management science book series
·
2016
·
3 authors
·
chapter
22
citations
Branding, Marketing, and Design
Advances in e-business research series
·
2015
·
5 authors
·
chapter
11
citations