SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

You Li · Study

Home/Author

You Li

6 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-4281-9263

h-index5

i105

Citations254

Works here6

15

17

19

20

23

Most cited in this library

Getting more likes: the impact of narrative person and brand image on customer–brand interactions2019 · 160 citations
Understanding “Native Advertising” from the Perspective of Communication Strategies2017 · 39 citations
Increasing news content and diversity improves revenue2015 · 23 citations
Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction2023 · 16 citations
The Role Performance of Native Advertising in Legacy and Digital-Only News Media2019 · 14 citations

Works

6 shown

Research online and purchase offline: The disruptive impact of consumers' online information on offline sales interaction

Psychology and Marketing·2023·3 authors

16citations

The Transition in Frida Kahlo’s Self-Portrait: Before and After 1939

International Symposium on Social Science (ISSS)·2020·1 author·other·Open access

2citations

The Role Performance of Native Advertising in Legacy and Digital-Only News Media

Digital Journalism·2019·1 author

14citations

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Journal of the Academy of Marketing Science·2019·4 authors

160citations

Understanding “Native Advertising” from the Perspective of Communication Strategies

Journal of Promotion Management·2017·2 authors

39citations

Increasing news content and diversity improves revenue

Newspaper Research Journal·2015·2 authors

23citations