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Ruizhi Yuan · Study

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Ruizhi Yuan

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-0556-4839

h-index8

i108

Citations480

Works here8

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Most cited in this library

Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity2021 · 133 citations
Redefining “masstige” luxury consumption in the post-COVID era2022 · 82 citations
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US2022 · 66 citations
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions2016 · 63 citations
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions2022 · 57 citations

Works

8 shown

An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context

Journal of Product Innovation Management·2025·5 authors·Open access

13citations

Understanding Users’ Acceptance of Artificial Intelligence Applications: A Literature Review

Behavioral Sciences·2024·4 authors·review·Open access

46citations

It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms

Journal of Business Research·2024·3 authors

20citations

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions

European Journal of Marketing·2022·3 authors·Open access

57citations

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

International Marketing Review·2022·4 authors

66citations

Redefining “masstige” luxury consumption in the post-COVID era

Journal of Business Research·2022·4 authors·Open access

82citations

Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity

Journal of Business Research·2021·4 authors

133citations

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research·2016·4 authors

63citations