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Bridgette M. Braig · Study

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Bridgette M. Braig

3 works· latest 2015cluster: provisional

h-index3

i103

Citations1,714

Works here3

96

04

15

Most cited in this library

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits2004 · 1,590 citations
Consumer Attachments to Human Brands: The “Oprah Effect”2015 · 92 citations
A canonical model of consumer evaluations and theoretical bases of expectations1996 · 32 citations

Works

3 shown

Consumer Attachments to Human Brands: The “Oprah Effect”

Psychology and Marketing·2015·2 authors

92citations

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Journal of Marketing·2004·3 authors

1,590citations

A canonical model of consumer evaluations and theoretical bases of expectations

Advances in services marketing and management·1996·4 authors·chapter

32citations