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Fu Liu · Study

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Fu Liu

1 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0002-1191-1518

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The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception2026 · 5 citations

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The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception

Journal of Retailing and Consumer Services·2026·4 authors

5citations