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Won-Ki Moon · Study

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Won-Ki Moon

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-4959-5343

h-index8

i107

Citations229

Works here8

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Most cited in this library

U.S. Political Partisanship and COVID-19: Risk Information Seeking and Prevention Behaviors2021 · 51 citations
Contribution of Training to Scientists’ Public Engagement Intentions: A Test of Indirect Relationships Using Parallel Multiple Mediation2020 · 38 citations
Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns2023 · 37 citations
Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings2022 · 34 citations
New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans2021 · 26 citations

Works

8 shown

Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions

Journal of Current Issues & Research in Advertising·2025·4 authors

9citations

Advertising for Brands and Society: The Role of Perceived Authenticity in Corporate Transgender Advocacy Advertising Campaigns

Journal of Homosexuality·2023·3 authors

37citations

Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings

Journal of Communication Management·2022·3 authors

34citations

Nanoscientists’ perceptions of serving as ethical leaders within their organization: Implications from ethical leadership for responsible innovation

Journal of Responsible Innovation·2022·2 authors·Open access

12citations

New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans

Public Relations Review·2021·2 authors

26citations

U.S. Political Partisanship and COVID-19: Risk Information Seeking and Prevention Behaviors

Health Communication·2021·5 authors

51citations

Contribution of Training to Scientists’ Public Engagement Intentions: A Test of Indirect Relationships Using Parallel Multiple Mediation

Science Communication·2020·9 authors

38citations

Diversifying or Reinforcing Science Communication? Examining the Flow of Frame Contagion Across Media Platforms

Journalism & Mass Communication Quarterly·2019·4 authors

22citations